Terms of Service

1. The Service

HookAlly is an AI assistant for short-video creators and sellers, including on TikTok. It helps you draft replies to comments and direct messages (and, where you allow it, send them), track brand mentions and trends, manage brand deals, and check videos for policy risk before you publish. Deciding what to publish or send remains your responsibility. The exact feature set is whatever is shown on our website and in the product at the time.

HookAlly is an independent service. It is not affiliated with, sponsored by or endorsed by TikTok or any other platform it works with, and platform names are used only to describe compatibility.

We may add, change or remove features. Where a change materially reduces functionality you are paying for, we will give reasonable notice through the product or by email.

2. Your account

2.1 Eligibility. You must be at least the age of majority in your jurisdiction, or have the consent of a parent or guardian, to use the Service.

2.2 Registration. You sign in with an email address (password or emailed code) or a supported third-party provider. You agree to provide accurate information and keep it current.

2.3 Security. Keep your credentials confidential. You remain responsible for everything that happens under your account. Tell us promptly at legal@hookally.com if you suspect unauthorised access.

3. Acceptable use

You agree not to:

• use the Service in violation of any applicable law or third-party right;
• use the Service to send spam, harassment, deceptive content or undisclosed advertising, or otherwise in breach of the terms, community guidelines or policies of any platform you connect;
• attempt to gain unauthorised access to the Service, other accounts, or our infrastructure;
• probe, scan, overload or otherwise interfere with the Service or its rate limits;
• resell, sublicense, or expose the Service to third parties except as expressly permitted;
• use automated means to extract data beyond what the product and API allow.

You are responsible for complying with the terms of each platform you connect, including its rules on automated replies, messaging and branded content. We may suspend or terminate accounts that breach this section, with or without notice depending on the severity of the breach.

4. Plans, payment and refunds

4.1 Fees. Paid plans and credit packs are billed in US dollars through Stripe. Prices, included quotas and billing periods are those shown at the time of purchase. Taxes may apply on top depending on your location.

4.2 Renewal. Subscriptions renew automatically at the end of each billing period unless you cancel before it ends. You can cancel at any time from your account settings; access continues until the end of the paid period.

4.3 Credits. Credits are consumed as you use metered features. Credits have an expiry date shown in your account, are not transferable, and have no cash value.

4.4 Refunds. Except where required by law, payments are non-refundable. If you believe you were charged in error, contact legal@hookally.com within 30 days and we will review it.

5. Your content and our IP

You keep all rights to the content, accounts and data you bring to the Service, including your videos, captions and messages. You grant us a limited licence to host, process and display that content solely to operate the Service for you.

We keep all rights to the Service itself — software, models, interfaces, documentation and brand. Nothing in these Terms transfers those rights to you.

6. Third-party data and AI output

The Service relies on data from TikTok and other third-party platforms. Those platforms change their data, interfaces and policies constantly and are outside our control, so metrics, mentions and trend data may be incomplete, delayed or wrong.

AI-drafted replies, deal suggestions and pre-publish policy-risk checks are suggestions only. They are not legal advice and not a ruling by any platform, and a clean check does not guarantee that a video will not be removed, restricted or demonetised. Review the output before you act on it; you remain responsible for what you publish and send.

7. Availability and disclaimers

The Service is provided “as is” and “as available” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant uninterrupted or error-free operation, nor any particular views, followers, engagement, brand deal or revenue outcome.

8. Limitation of liability

To the maximum extent permitted by law, we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, including any action a third-party platform takes against your account or content. Our total aggregate liability arising out of or relating to the Service is limited to the amount you paid us in the 12 months before the event giving rise to the claim.

9. Termination

You may stop using the Service and delete your account at any time from account settings. Deleting an account removes your workspace and its data after the cooling-off period shown in the product. We may suspend or terminate your access if you materially breach these Terms, or if we are required to by law.

10. Changes to these Terms

We may update these Terms. When we do, we will change the “Last updated” date above and, for material changes, notify you in the product or by email before they take effect. Continuing to use the Service after that means you accept the updated Terms.

11. Governing law

These Terms are governed by the laws of the jurisdiction where the Company is registered, without regard to conflict-of-law rules. Nothing here removes consumer protection rights you have under the mandatory law of your own country.

12. Contact

Questions about these Terms? Email us at legal@hookally.com.